Regional EMMY® Northwest Regional Award Winner (Washington, Oregon, Montana, Idaho) - Best PSA Campaign

Every now and then, we’re involved in a project we know we have to make. The below creative was developed by agency C+C for the Washington State Department of Health. and highlighted COVID-19 and the importance of social distancing. The moment we read the scripts, it was all systems go.

But how do you pull off something this ambitious in a timeline of less than one month? The key was great collaboration with our partners, a bit of serendipity, lots of caffeine, and some great acting. Let us know what you think.

Agency: C+C | All About the Good
Creative Directors/Writers:
Wyatt Curtiss and Vandy Kindred
Producer: Allison Martin


Prodco: Moment Films

Directed by Julien Scherliss
Produced by Chris Donaldson

Starring:

Saying Goodbye
Avery Clark

Consequences
Bonne-Vejou Dorrell
John Legas
Tyler Roberts
Ronan Geer
Jessica Geer
Atara Young
Hannah Anderson
Ari Wright
Jamie Hill (VO)

Wanna Bet
Erin McCoy
Madeline Taylor
Quinn Donaldson
Samuel Fleming (VO)

Bubbles
Beau Stephenson (VO)

Director of Photography: Chris Koser
Second Camera: Diego Castello
Editor: Julien Scherliss
Production Designer: Mel Cooper
HMU: Julia Whitley
Associate Producer: Quinn Donaldson
Audio Engineer: Benza Maman
Grip: Keaton Urling
Mixing: Colton Jackson
Production Assistant: Tor Olson

Covid Compliance Officer: Lorraine Wilde

Storyboards: Ronny So

Animator: Giedre Domzaite


 

 

Want to create some goodness? Of course you do. Contact us.