We Are all Media Companies Now
This is an old article that is still as relevant as ever. Whether you’re flying solo or part of a big (or small) company or organization, it’s more important than ever to think in terms of storytelling.
How can we tell our story better?
What is the ‘why’ behind doing what we do? The passion part?
Where should I (we) be connecting to others more thoughtfully?
If you want some inspiration on how one very global company is doing it, that can be applied to everyone large or small, start here. It’s a great read.
https://contently.com/2015/11/05/were-a-media-company-now-inside-marriotts-incredible-money-making-content-studio/